Wednesday, February 17, 2016

SEO full tips Part2 title, meta, heading tag, image, interlinking, google+authorship, schema markup, page loading time

Title:  Use the K.I.S.S. (keep it simple, stupid) principle here. Don’t try to jam it full of keywords. Try to use the city name and keywo... thumbnail 1 summary
  • Title: Use the K.I.S.S. (keep it simple, stupid) principle here. Don’t try to jam it full of keywords. Try to use the city name and keyword (or a variant of the keyword) if possible. However, it’s important to keep CRO in mind, and choose a title that will entice people to click through.
  • Meta Description: The meta description isn’t used to rank pages. Don’t stuff this with keywords. Use it as a call to action. The meta description should clarify the purpose of the page, but leave enough mystery so that people will click through to see the page. It is a good idea to include your city name in here, however, so that users know the result is relevant to their location. Try to keep the description under 160 characters. Google will omit anything after that.
  • Heading Tags: Use a heading tag like a newspaper heading. You want this to read as natural as possible and use it to pull users in. Don’t try to be too “clever” with the title, however. Focus on making a value statement that users can relate to.
  • Images: Use a relevant keyword as the alt attribute for your images.
  • Interlinking: Make sure that every page on your site is accessible from at least one link elsewhere on your site. Do not link together all of your pages from the sidebar (unless your site is very small). This looks very manipulative and offers no clear hierarchy. Organize your pages and links naturally so that the navigation is streamlined for visitors.
  • Google+ Authorship: It’s important to implement Google+ authorship on your site so that your image will appear next to the listing in the search results. This draws the user’s eye to your listing, increasing the likelihood that they will click through. You can sign up for authorship here.
  • Schema markup: You can use Schema.org markup to add geographical information to your site, to add star ratings to the search results, to identify events, etc.
  • Page loading time: Slow loading time is one of the main reasons why visitors will abandon your site, and it also has a negative impact on your visibility in the search results.
Straightening these things up will give you an advantage over most of your competitors.

Meta Tag:

<head>
<meta charset="UTF-8">
<meta name="description" content="Free Web tutorials">
<meta name="keywords" content="HTML,CSS,XML,JavaScript">
<meta name="author" content="Hege Refsnes">
</head>

Tips and Notes

Note: <meta> tags always go inside the <head> element.
Note: Metadata is always passed as name/value pairs.
Note: The content attribute MUST be defined if the name or the http-equiv attribute is defined. If none of these are defined, the content attribute CANNOT be defined.

SEO full tips Part1 URL: http://www.bdtips.cf/2016/02/seo-full-tips-part1.html
SEO full tips Part3 URL: http://www.bdtips.cf/2016/02/seo-full-tips-part3-one-click-all-to.html

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